Decisive and Clear.

iResearch is a full-service marketing research unit of iVenture Consulting based in India, with international reputation for service excellence.

We aspire to provide clients with a very high standard of research and consultancy services. The members of our team have all been involved in the market research industry for some time and have built up considerable experience of working in a variety of market sectors.

We offer a variety of services to our clients ranging from a one-off paired comparison test, to a complete new product development strategy. At iResearch we appreciate that
every client has unique requirements, therefore we do not offer set testing packages. Our preferred approach is to tailor each project to give clients the exact information required. By working together with clients in this way, we have discovered that we can provide clear, actionable data in an efficient and cost effective manner.

Services

Market Research

iResearch provides a comprehensive range of qualitative and quantitative market research services. We mold each and every project to suit the specific needs of our clients, offering services from traditional one-to-one and central location interviewing, to new online research methodologies.

Telephone interviews

This is the most cost effective solution for clients who would like information from a large sample size or from a number of geographical locations.

One-to-one

Undoubtedly, one-to-one interviewing can be the most thorough method of obtaining information from a market sector. A combination of intelligent questionnaire design and an experienced interviewer can provide a wealth of information or actionable data.

Postal Surveys

Postal surveys are more economical than face-to-face surveys and less intrusive than telephone surveys. They can be particularly useful when respondents need time to assess various products or consider their answers before completing a questionnaire.

On-line Surveys

Online surveys provide a fast, economical means of reaching a wide audience. This research method is particularly useful for projects where low penetration levels are an issue and traditional recruitment costs would be prohibitive.

Focus Group Study

Focus groups are in-depth group interviews of around 6 – 9 carefully selected people withthe purpose of revealing ideas or attitudes on a specific subject.They can be used at the exploratory stages of a project to determine the most pressing niche in the market; during the development process to evaluate existing products or to give a greater insight into why certain opinions are held, or even after a product has been developed to assess its impact or to generate further avenues of research. At iResearch, we design, moderate and analyze discussion groups, providing a recording of each session as well as a detailed report of findings as standard.

Consumer Research

Understanding consumer acceptance of your products is imperative to succeed in the marketplace. Consumer feedback can show which factors influence acceptance, identifying specific likes or dislikes about your products. The information gained from consumer research can allow you to carry out any necessary refinements to achieve product optimization.

iResearch provides an array of analysis designed to explore consumer acceptance rapidly and in detail. Whether in the more controlled environment of a central location test, or under normal user conditions in home use tests, we have a national network of field executives to guarantee a population sample of the required demographic. We are also equipped to carry out consumer testing with children and have good relationships with a number of local schools.

Business Research

Business Research can assist you define your market, analyze your competitors and gain competitive intelligence.  So, whether you wish to launch a new product, extend an established brand, plan market diversification or simply assess a current situation or trend, iResearch will provide the solutions.

Our B2B research expertise and in-depth knowledge enables us to supply high quality, accurate market intelligence.  This means you can then implement more profitable business and marketing plans.

A full range B2B research studies are undertaken, including:

• competitor analysis
• image and awareness
• market studies analysis - sizing and trends
• new market opportunities
• new product development

Business research is potential to cause a twin impact effect. One, it provides the innovator with certain direct benefits, two , it puts the competitors at a disadvantage. Thus provides the innovator with a major competitive advantage.

Brand Research

Brand Research can guide you to identify elusive motivators among your target cluster that will motivate them to use your products or services rather than those of your competitors. It can identify which of your brand attributes are mostly valued and why, and can offer consumer perceptions of advantages and disadvantages of your own brands and those of competitors.

Our approaches include indices of brand recognition, brand awareness and brand recall, as well as qualitative analysis of brand image, corporate image, and brand positioning. This provides objective data to guide decisions relating to competitive brand positioning, image development, marketing and advertising campaigns.

Quality

At iResearch, Quality is of prime importance. We believe in sustained quality as a crucial aspect for our prolonged success and growth. Our quest for quality of services is not limited to just data collection operations but to the point of report delivery. We provide quality services that don't just satisfy clients, but far exceed their expectations.